Supreme Leader Ali Khamenei said in a speech that Iran faces a campaign by its enemies aimed at public opinion and cultural identity to bring about regime change which a US-Israeli war in June failed to achieve.
“We are in a propaganda war and a spiritual war,” Khamenei said during a meeting in Karaj on Monday which local media published the next day.
“The enemy understood that seizing this land and this country through pressure and military tools is not possible.”
Khamenei said Iran’s adversaries had shifted their focus to influencing public opinion and culture. His remarks appeared to refer to the United States and Israel.
Iran's two nemeses launched a surprise attack in June, culminating in US attacks on three key nuclear facilities. Though US President Donald Trump said the raids obliterated Tehran's capability, a dispute festers over Iran's nuclear ambitions.
Tehran denies seeking a bomb but the United States along with other Western countries and Israel deny its intentions. Trump has vowed to attack Iran again if it restarts uranium enrichment and Iran has denied a punishing response in any war.
“If they want to interfere and achieve success, they must change hearts and minds,” he said. He said pressure on Iran was ongoing in the military, economic and media realms as well as in cyberspace and the foreign press.
“All of this is focused on one point, and that point is pressure on the resistance of nations, with the Iranian nation foremost,” he said. Khamenei said the ultimate goal of such efforts was to erode Iran’s revolutionary and religious identity.
“The enemy’s objective in our country is to gradually turn people away from the revolution, its goals and its memory,” he said. He called on supporters of the Islamic Republic to recognize what he described as the adversaries’ strategy and to strengthen Iran’s cultural and media response.
The veteran theocrat, 86, has long accused Tehran's adversaries of seeking regime change by sowing the seeds of protest and discontent. Iran for over a quarter century has quashed repeated rounds of widespread unrest with deadly force.
Authorities stepped up a crackdown on dissidents and alleged spies in the wake of the June conflict even as it has relaxed enforcement of certain Islamic cultural rules in the theocracy in a move opposed by some hardliners.
Khamenei's remarks come as that Tehran's archenemy, Israel, is in no position to launch a new war against the country, describing current rhetoric as psychological pressure rather than a genuine military threat.
Iran’s Revolutionary Guards confirmed an armed clash on the Zahedan-Fahraj road, saying “three law enforcement personnel and one ordinary citizen” were killed.
In a statement issued early Tuesday, the Guards’ Qods Ground Forces headquarters said security and intelligence agencies were investigating the incident.
The IRGC headquarters for the southeast is one of ten regional commands and oversees the largest geographic area, covering the provinces of Sistan-Baluchestan and Kerman, and commanding multiple provincial Guards units and key combat brigades in the region.
The rights group Haalvsh, which monitors unrest in the region, earlier reported that the Fahraj incident occurred at a checkpoint in neighboring Kerman province and said four security personnel – two intelligence officers and two police – were killed, with several others wounded. The group published video footage showing injured officers and bodies being transferred from the scene.
At the same time, a second confrontation involving armed assailants and Iranian forces was reported in the city of Iranshahr, also in Sistan-Baluchestan province.
In Iranshahr, Haalvsh said gunmen targeted three military vehicles in the early hours of Tuesday, killing and wounding an unspecified number of security personnel.
The group cited local sources and said roads leading toward Zahedan were blocked by military forces, leaving travelers stranded with no indication of when routes would reopen.
Iranian authorities have not released casualty figures for the Iranshahr attack, nor have they commented on the identity or motives of the attackers. No group has officially claimed responsibility for either incident.
The attacks are the latest in a series of armed confrontations in Iran’s impoverished southeast, which borders Pakistan and Afghanistan and has long been plagued by violence involving Sunni Baluch militant groups and Iranian security forces.
Pattern of attacks and militant regrouping
In recent months, similar clashes have intensified. Last week, the Guards said four of their members were killed and three wounded in an attack by what they described as “terrorist and hostile groups” in the Lar area near Zahedan.
A day later, Haalvsh reported that a newly formed coalition calling itself the “Popular Fighters Front” claimed responsibility, saying it had ambushed a Guards convoy.
The Popular Fighters Front announced its formation earlier this month, presenting itself as a merger of several Baluch political and militant factions, including the PADA Baluch Movement, Harakat Nasr Balochistan, Jaish al-Adl, the Mohammad Rasulallah group led by Haji Vahed Bakhsh, and self-described “spontaneous Baluch fighters.”
In a video message posted online, a masked spokesman identified as Mahmoud Baluch said the coalition aimed to increase the effectiveness of resistance against what he described as oppression by Iran’s ruling system.
While the group’s manifesto emphasized civil, media and political action, it did not renounce armed operations and claimed responsibility for recent attacks.
Jaish al-Adl – designated a terrorist organization by both Iran and the United States – has emerged as the dominant force within the coalition, analysts say.
The group formed around 2012 after the execution of Abdelmalek Rigi, the leader of its predecessor, Jundullah, and has since carried out bombings, ambushes and suicide attacks against Iranian police, border guards and the Revolutionary Guards.
Iranian state-linked media have sought to downplay the significance of the merger, portraying it as a rebranding of weakened factions aimed at attracting foreign backing. Some outlets have alleged links to Israeli intelligence, a claim the groups deny.
Shift in strategy
Security analysts say the emergence of the Popular Fighters Front reflects an attempt by Baluch militants to broaden their appeal beyond a narrowly defined Sunni ethnic insurgency.
Recent statements from the group have adopted more inclusive language, addressing Kurds, Arabs, Turks and other minorities and framing their struggle in terms of shared political and economic marginalization.
The shift follows years of intensified counterinsurgency operations by Iranian forces in Sistan-Baluchestan, including arrests, cross-border pressure near Pakistan, and heightened surveillance. Despite this, militant groups have continued to demonstrate the capacity to stage deadly attacks.
Iran’s southeast remains one of the country’s poorest regions, with longstanding grievances over discrimination, underdevelopment and heavy-handed security policies.
These tensions flared during the nationwide protests of 2022, when security forces carried out lethal crackdowns in Baluch and Kurdish areas.
According to an article by US-based Al-Monitor news website this week, while transforming a Baluch-based insurgency into a national movement would require organizational depth and cross-ethnic networks that militant groups have historically lacked, the new coalition “adds a layer of political complexity” for Tehran.
