Iran International
A new marketing display by Iranian brand My Lady featuring transparent packaging for sanitary pads has ignited online debate, revealing the deep cultural discomfort still surrounding menstruation in Iran.
The display, first posted by a user on the social media platform X last week, showed a row of pads visible in see-through folders—an abrupt break from the longstanding norm of black plastic bags and whispered requests at the counter.
The post quickly surpassed one million views and gathered thousands of likes and shares. “From black plastic to product albums to help us choose better. What a path we’ve come, woman!” wrote one user, who reposted the image with commentary that resonated widely.
Others joined the conversation with similar stories of resisting the imposed shame around buying menstrual products in public.
The marketing choice—practical on its face—has gained symbolic weight in a country where women’s bodies are policed not just through law but through entrenched taboos.
“Seven years ago, when My Lady launched its maxi pads, we had to secretly open samples for customers,” wrote a user identifying as a company marketer. “The store manager scolded us, said it was shameless. So we made a discreet booklet with three samples stuck inside—like contraband.”
The move to make pads visibly accessible in stores echoes moments from the 2022 protests, when women were photographed covering surveillance cameras in Tehran’s subway with sanitary pads—turning a product once treated as unmentionable into a symbol of defiance.
That imagery reinforced a broader shift: menstruation was no longer something to be hidden, but something women could use—literally and figuratively—to resist.
In a post viewed more than 800 times, another X user described how, in smaller towns, buying pads still carries a strong social stigma. “I’d say put it in a regular bag, and I’d relish the look on the seller’s face,” she wrote. “You could see them thinking, ‘How shameless the new generation has become.’ It was deeply satisfying.”
That stigma, rooted in religious and patriarchal frameworks, frames menstruation as impure. Across various cultures with strong religious influences, menstruating women are often deemed unclean and barred from certain spaces. The expectation is silence—both about the blood and the discomfort.
In Iran, where the Islamic Republic’s laws tightly govern gender expression and public morality, that silence is rigorously enforced.
Still, the shift is underway. A handful of men have joined the conversation online, recalling how they were dispatched to buy pads to shield female relatives from embarrassment.
“I’d run home with the black bag, praying no one saw me,” one wrote. But others mocked the change, reflecting a lingering cultural divide. Of 84 replies under one widely shared post, 11 came from male accounts opposing the visibility initiative.
The company behind the display, My Lady, has previously drawn official backlash. In March, following the release of a video marking International Women’s Day—one that referenced women’s exclusion from stadiums and legal rights—their Instagram page was taken down. Still, the public rallied, citing the brand’s decade-long focus on education and taboo-breaking.
The rise of transparent packaging may not end the stigma, but its presence in plain sight signals a societal reckoning.
The journey from hushed exchanges to open acknowledgment continues, carried forward by a generation of women unwilling to be hidden.
According to the photos take on April 30, the large crater has been formed in front of the administrative building of Sina Marine and Port Services Development Company, which was the epicenter of the explosion.
In the images, the complete destruction of the building—located in the northwest section of the compound—can be also clearly seen, along with the adjacent warehouses and at least three other buildings. The trees in the area also appear to be completely burned.
The images also show a large number of shipping containers crushed on both sides of the explosion site, highlighting the extent of the destruction.
Iran International had previously reported that the 15-hectare Sina yard, which could accommodate between 12,000 to 20,000 twenty-foot containers, was entirely destroyed. The latest satellite photos confirm the previous report.
The new images also reveal the total destruction of a large administrative building in the nearby Onik yard, located to the north of the Sina area. Damage to this building has not been previously reported.
Khazar Qeshm Company: 10 hectares
To the west of the Sina yard lies the yard of Khazar Qeshm Company, with an area of 10 hectares, which has been almost completely destroyed. The images show that the roof of the company’s warehouse, which is located approximately 500 meters from the explosion's epicenter, has been completely torn apart.
Modeled on the US Marshall Plan that helped rebuild post-WWII Europe, Tehran’s strategy sought to create political and economic dependency through reconstruction projects, religious diplomacy, and trade.
A 33-page Iranian policy study found in the looted embassy explicitly referenced America’s postwar blueprint, describing Syria as a "$400 billion opportunity" for Iran.
Instead, with Assad deposed by rebel forces in December and exiled to Russia, Iran’s assets in Syria were swiftly dismantled. Embassies were looted, paramilitaries withdrawn, and dozens of projects—including power plants, religious sites, and railways—abandoned.
Reuters reporters uncovered contracts, correspondence, and financial records showing Iran’s deep economic footprint and how it unraveled amid Western airstrikes, corruption, and internal mismanagement. The news agency used artificial intelligence tools to analyze nearly 2,000 documents.
One key project, a €411 million Latakia power plant built by Iran’s Mapna Group, remains half-finished. Other efforts, such as an oil venture in eastern Syria and a $26 million Euphrates rail bridge, were destroyed or halted. At least $178 million in unpaid debts to Iranian firms remain, though estimates of total losses exceed $30 billion.
The collapse comes as Iran faces regional setbacks, including heavy losses among its allies Hezbollah and Hamas, and growing diplomatic pressure from the US.
“The Syrian people have a wound caused by Iran, and we need a lot of time to heal,” said new Syrian President Ahmed al-Sharaa, a former rebel leader, in an interview.
Iran’s foreign ministry declined to comment. Many Iranian officials involved, including Revolutionary Guard commander Abbas Akbari, did not respond to Reuters' inquiries.
For Syrians who worked on Iran-backed projects, the exit is bittersweet. “Iran was here, that was just the reality, and I made a living from it for a while,” said a Syrian engineer who worked on the stalled Latakia project.
A group of active and retired teachers gathered outside the Ministry of Education headquarters in Tehran on Thursday to mark International Workers’ Day.
The protest, organized by the Coordinating Council of Iranian Teachers' Trade Associations, was met with a heavy security response.
According to a statement from the council, “Security forces violently dispersed demonstrators,” preventing any photography and arresting an unspecified number of participants.
“The security atmosphere was so heavy that even the right to take pictures was denied,” the group said. “Teachers were beaten and forced to leave.”
Similar gatherings were reported in other cities under tight security. Authorities did not immediately comment on the reported arrests or use of force.
Meanwhile, Iranian government officials sought to reassure workers facing mounting economic hardship in a bid to calm tensions.
Government spokeswoman Fatemeh Mohajerani acknowledged the ongoing economic challenges, citing recent inflation estimates and the impact on workers’ purchasing power as two thirds of the country now live below the poverty line.
She also announced the government’s intention to maintain healthcare coverage for 75 days after insurance cancellation — a policy seen as crucial for many precarious workers.
Mohajerani also addressed wage concerns, saying that although a 45% increase in minimum wages was approved by the Supreme Labor Council for the current Iranian year that started on March 21, “inflation has eroded much of that gain.”
The minimum salary of Iranian workers is about 100 million rials, about $125 at today’s rate. The inflation rate in Iran is about 45%, according to official data, with prices of food and housing increasing at higher rates.
To mitigate the impact on lower-income households, she said the government continues to promote “remedial policies” such as food coupons and subsidies for vulnerable groups, including mothers and pregnant women.
On pension reform, Mohajerani said the second phase of salary adjustments for retirees would proceed as outlined in the national budget. “The government is legally bound to fulfill its obligations, even if at times delays occur due to unforeseen conditions,” she added.
In a nod to one of the long-standing demands of workers, Mohajerani highlighted government efforts to improve access to housing. “Agreements have been made between the Ministry of Roads and Urban Development and industrial zones to help workers live closer to their workplaces,” she said.
She also addressed delays in the passage of legislation to organize public employment contracts, noting the complexity of balancing workforce rights with the legal mandate to limit the size of government under Iran’s development plan. “The government's approach is to support the private sector rather than expand itself,” she said.
On the broader economic picture, labor economist Alireza Heidari said taming inflation remains the number one priority for workers, who have been protesting ever worsening conditions in recent years. Complaints include wage cuts, unpaid wages and worsening working conditions.
“In recent years, workers’ livelihoods have become directly tied to inflation,” he told ILNA. “The vast majority of wage earners fall within the seven lowest-income deciles of society, and they have been hit hardest.”
He warned that recent wage increases may be neutralized by future price hikes. “We ended last year (March 20) with the (exchange rate for one) dollar hovering at 1,000,000 rials. If this affects prices further, even a 45% wage increase won’t prevent a real income decline.”
Heidari stressed that structural reforms are essential to curbing inflation. “Experience shows that inflation in Iran is largely driven by the government’s lack of financial discipline,” he said. “Though the new administration is making efforts, the challenge is deeply structural.”
He cautioned against linking economic mismanagement solely to external factors or international negotiations. “Some officials try to attribute all issues to foreign policy, but many of the problems are internal and systemic.”
He said that without tackling inflation, any other policy amendments are redundant. “We talk about insurance, safety, and union rights, but it all comes back to the issue of livelihoods,” he added.